Archive | May, 2011

Novell’s GAME Puts Affordable Platinum in Jewelry Stores

13 May

Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!


How Do You Qualify for the GAME?

Qualifying for Novell’s GAME is easy. You must be a retail jewelry store with a strong bridal presence, or have a commitment to strengthen your bridal business. Candidates should have an active account with Novell Design Studio, but those that do not can apply for an account with a GAME facilitator.  GAME participants have to comply with a few very reasonable terms and conditions as well. Interested jewelry stores also need to have enough platinum, gold, or palladium to complete the trade.  Just call or e-mail any one of Novell’s GAME facilitators listed at, and they will make the confirmation process very easy for you.


Introducing Studio Platinum

Novell’s Studio Platinum collection is specifically designed for the Great American Metal Exchange. Studio Platinum is a registered and branded Novell Design Studio creation.  The new-product line will be wholly marketed to consumers and trade. Studio Platinum’s styling targets the nouveau-classic tastes of today’s bride.  It is a collection of the traditional bridal jewelry standards, made to be most relevant for your customers.  All designs are artfully crafted to be affordable in the best metal the world has to offer – platinum.  Although Studio Platinum samples will feature platinum, styles will be available in other precious metals by special order.  Customization is easy through Novell’s Custom Shop representatives. Novell manufactures the entire collection in their 24,000 square foot New Jersey facility. Their reputation for flexibility, quality, and serviceability is unequaled.


Why Tout Platinum Bridal Jewelry?

The new social-network consumers, both male and female, conduct extensive online research before committing their hearts and dollars to their bridal jewelry purchases.  But during this discovery phase, what do they find out about platinum?  They find out that as a setting, no other precious metal will be as durable or as protective of diamonds. Platinum is the only precious metal that doesn’t wear down and decrease in content over time.  Consumer research tells us that 81% of women about to be engaged want platinum,* while the primary reason consumers purchase something other than platinum is because the product was not available at the store.** The GAME solves this problem by positioning your store to make your customers’ dreams come true – and earn you a more profitable sale in the process. Please visit for more information. But act now, as Novell’s GAME is for a limited time only!


*Condé Nast Bridal Group Wedding Study

** Platinum Guild International’s Mystery Shopping Research


Rick Mulholland – Marketing & Advertising

Novell Design Studio

888-668-3551 ext. 103

Perfect Anniversary Gift Ideas

3 May


It’s that time of year again. The day is fast approaching and you are short on time to find the perfect gift. Yes, it’s your anniversary. All men have been there and all men know that the one thing that never fails is a timeless piece of elegant jewelry. Well, we’ve got plenty of gift ideas to keep you on the right track.

There’s no need to pay big bucks for a brand name when you can get quality jewelry from names you know and trust without ever leaving the comfort of your home or office. Robbins Brothers, known as the engagement ring store, offers more than just rings to pop the question. One of their most timeless and beautiful pieces will surely knock her socks off. It’s the “white and rose gold diamond flower ring” which features beautiful rose gold flowers set in incredible white gold with elegant touches of diamonds. If white gold isn’t her style, there’s no need to fret. This feminine beauty comes in yellow gold, white gold and platinum to match all styles.

If your blushing bride is more subdued, then perhaps a nice set of diamond studded earrings or heart pendant necklace will suit your needs. Robbins Brothers has an array of gifts just for your special day. And with no money down financing, more than ten locations in California and Texas and an extensive online store, you’ll be able to find the perfect gift.

Still not sold? Check out your local diamond wholesaler. They’ll be able to take the right cut and make any piece of jewelry you need. Upgrade her engagement ring; create a stunning tennis bracelet or a pair of drop earrings for her to wear out for your special night.

Don’t know who your diamond wholesaler is? Go to Blue Nile. They have everything from beautiful pendants to striking watches for day or night. Charm bracelets are the latest in jewelry fashion and Blue Nile has myriad options. The perfect gift, charm bracelets allow you to keep giving with new additions for Christmas, birthdays or Valentine’s Day.

Jewelry is always the perfect gift. It’s something that will catch her eye and capture her heart.