Emeralds are “In” for March

7 Mar

Emeralds are "In" for March

March is not exactly a great month for jewelry retailers. It's just after Valentine's Day and before Mother's Day. Not a whole lot of bridal jewelry is purchased about this time of year either. So, what's a jeweler to do? How about promote one of the all time favorite green stones – the emerald.

From Diamonds.net: "To promote sales during the month of March, traditionally a slower month, Tustin, California-based Jewelry Exchange, launched a retail program for emerald and diamond jewelry.

Tapping into the Irish celebration of St. Patrick's Day, the Jewelry Exchange specifically designed emerald and diamond earrings, set in 14k gold to sell as a commemorative gift. The earrings feature .40 carats of emeralds enhanced by .30 carats of brilliant diamonds."

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No Responses to “Emeralds are “In” for March”

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