Gearing Up for October and Rings

21 Sep

Gearing Up for October and Rings

I've reported before about the push for right hand rings, as in buying your own darn diamond ring and putting it on your left hand versus waiting for Prince Charming to buy one for you. Now, Jewelry.com plans to devote an entire month to this ring campaign. For the third year now, they are proclaiming October (which is just a few weeks away folks) as Ring Hand Ring Month:

In October 2006, comparable store sales of diamond Right Hand Rings increased by up to 105% compared to preceding months, as of result of the October Is Right Hand Ring Month campaign. Last year, the campaign attracted over 6.2 million people to Jewelry.com.

"The success of October Is Right Hand Ring Month underscores the importance of this market segment," said Ofer Azrielant, Chairman of Jewelry.com. "Consumers are looking for fashion-forward, high-quality diamond jewelry and clearly results from the previous promotions indicate that this is a market segment with great growth opportunities."

The program is supported by a series of print ads, retail promotions, and two online sweepstakes. The Diamond Promotion Service (DPS) is further underscoring the importance of the fashion diamond ring category with a series of promotional activities and national print and online campaigns. Print promotions include a four-page advertorial in glamour magazine which hits newsstands September 11th. The advertorial highlights 11 new Right Hand Ring styles that will be the featured prizes in Jewelry.com's online sweepstakes at www.jewelry.com/rhr. Suggested retail price points for the collection range from $349 to $1,599.

This year also includes the introduction of Glamour magazine's Make A Statement competition. The diamond Right Hand Ring celebrates a woman's unique radiance and independent spirit and Glamour wants to know what makes their readers a diamond Right Hand Ring woman. Readers are encouraged to submit their video statement through the Glamour website. The winning submission will receive a diamond Right Hand Ring.

I have no issues with this other than I think you shouldn't limit yourself to diamonds. I think you should get yourself a fabulous ring for your right hand, but it should be made from your favorite gemstones and metals. If you prefer rubies, for example, than pass on the diamond and go with a ruby.

Related posts:

  1. October GIA Career Fair
  2. Right Hand Rings
  3. Unique Wedding Rings Popular
  4. Promise Rings
  5. Internet and Jewelry Giving

5 Responses to “Gearing Up for October and Rings”

  1. J. Brown April 5, 2008 at 7:54 am #

    Nice concept but could be confusing to single men.

  2. Jana Black September 21, 2007 at 10:34 am #

    I’ll second you on this one, why only diamonds? Just because they sell for premium prices?

    Get an amber ring to underline the beatyful remnants of your summer tan, or consider a stone that matches your eyecolor – does an remarkable job at adding little highlights to your outfit when you start to wear thicker and darker clothes when the days and nights become colder.

    Jana,
    http://jewelerystores.weebly.com

  3. StylishShopper September 21, 2007 at 10:40 pm #

    I love the Kasmir Quartz Ring at Artfulwears.com by Tracy Matthews Designs. It’s simple but makes a statement. Check that and other jewelry at:
    http://www.artfulwears.com/JL_prodscreen1.shtml

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  5. WendyB September 22, 2007 at 9:49 am #

    I love it when people experiment with rings…diamonds, turquoise, chalcedony, onyx, whatever. Nothing perks up your outfit like a BIG ring.

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