Gearing Up for October and Rings

21 Sep

Gearing Up for October and Rings

I've reported before about the push for right hand rings, as in buying your own darn diamond ring and putting it on your left hand versus waiting for Prince Charming to buy one for you. Now, plans to devote an entire month to this ring campaign. For the third year now, they are proclaiming October (which is just a few weeks away folks) as Ring Hand Ring Month:

In October 2006, comparable store sales of diamond Right Hand Rings increased by up to 105% compared to preceding months, as of result of the October Is Right Hand Ring Month campaign. Last year, the campaign attracted over 6.2 million people to

"The success of October Is Right Hand Ring Month underscores the importance of this market segment," said Ofer Azrielant, Chairman of "Consumers are looking for fashion-forward, high-quality diamond jewelry and clearly results from the previous promotions indicate that this is a market segment with great growth opportunities."

The program is supported by a series of print ads, retail promotions, and two online sweepstakes. The Diamond Promotion Service (DPS) is further underscoring the importance of the fashion diamond ring category with a series of promotional activities and national print and online campaigns. Print promotions include a four-page advertorial in glamour magazine which hits newsstands September 11th. The advertorial highlights 11 new Right Hand Ring styles that will be the featured prizes in's online sweepstakes at Suggested retail price points for the collection range from $349 to $1,599.

This year also includes the introduction of Glamour magazine's Make A Statement competition. The diamond Right Hand Ring celebrates a woman's unique radiance and independent spirit and Glamour wants to know what makes their readers a diamond Right Hand Ring woman. Readers are encouraged to submit their video statement through the Glamour website. The winning submission will receive a diamond Right Hand Ring.

I have no issues with this other than I think you shouldn't limit yourself to diamonds. I think you should get yourself a fabulous ring for your right hand, but it should be made from your favorite gemstones and metals. If you prefer rubies, for example, than pass on the diamond and go with a ruby.

Related posts:

  1. October GIA Career Fair
  2. Right Hand Rings
  3. Unique Wedding Rings Popular
  4. Promise Rings
  5. Internet and Jewelry Giving

5 Responses to “Gearing Up for October and Rings”

  1. J. Brown April 5, 2008 at 7:54 am #

    Nice concept but could be confusing to single men.

  2. Jana Black September 21, 2007 at 10:34 am #

    I’ll second you on this one, why only diamonds? Just because they sell for premium prices?

    Get an amber ring to underline the beatyful remnants of your summer tan, or consider a stone that matches your eyecolor – does an remarkable job at adding little highlights to your outfit when you start to wear thicker and darker clothes when the days and nights become colder.


  3. StylishShopper September 21, 2007 at 10:40 pm #

    I love the Kasmir Quartz Ring at by Tracy Matthews Designs. It’s simple but makes a statement. Check that and other jewelry at:

  4. vsafs September 14, 2009 at 5:54 am #

    Frozen winter is coming,do you like to buy ugg to preventing cold and keeping warm.As a pursuer for the most stylish ,is there any ugg boots you have in mind?I think you have no excuse anymore if you don’t have a pair of UGG Bailey Button Boots.The Bailey Button UGG can be worn as a UGG classic short Boots or UGG classic mini Boots . Hottest pop style.If you like the UGG tall boots, can provide high quality of Ugg Tall Boots in low price,Are you straitened for Ugg Boots Insoles,don’t worry ,we have the best Ugg Boots Insoles on sale ,many of which are hand made by craftspeople.RealUGG,Inc came up with some new-styles- Ugg Lo Pro Button , Ugg Women’s Rainier, We offer a wide range of UGG Boots in different color and styles. Browse the website, we are sure you will find Real UGG to tempt you!

  5. WendyB September 22, 2007 at 9:49 am #

    I love it when people experiment with rings…diamonds, turquoise, chalcedony, onyx, whatever. Nothing perks up your outfit like a BIG ring.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>