Instore Picks Another Jewelry Winner

26 Oct

Instore Picks Another Jewelry Winner

InStore magazine has another pick for fabulous jewelry shops with their latest focus on Simmons Fine Jewelry located in Meridian, Idaho.

According to, Simmons was ranked the 7th coolest jewelry store in the nation:

Simmons' new store, at 1220 N. Olive Ave., Meridian, is five times larger than the former Boise store. It employs 14 people and generates more than $4 million a year in sales, Simmons said.

The store houses 72 jewelry cases and the 300 linear feet of display area divide the wares by gem: sapphires, rubies, emeralds, topaz and pearls among them. Simmons also carries Breitling and Cartier watches (Simmons' personal favorites), Seiko clocks and, of course, scores of wedding rings. A curved ceiling inlay mirrors the u-shaped main jewelry display.

A large wrought iron chandelier dangles from a recess above the entryway, shining down onto the Simmons logo inlaid in the tile floor.

In the wake of the Instore award, Simmons has received increased attention from jewelry vendors worldwide.

"We pretty much have everything we want," Simmons said.

With two graduate gemologists and three custom jewelers on staff, Simmons does all its own custom work on-site in a basement lab. An ultra precise computer cuts the most intricate custom designs – from family crests to athletic team logos – into molds before they're cast into metal. Simmons also started selling its own brand of diamonds, with a microscopic Simmons "S" (reminiscent of the Superman logo) laser-cut into the diamond.

Here's a look at the inside of the store – check out all those fabulous jewelry-filled glass cabinets.

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