Luxe Jewelry Home Trunk Shows

3 Oct

Luxe Jewelry Home Trunk Shows
Luxe Jewelry originally started out established on the idea of having jewelry parties at home where the Luxe rep would help jewelry participants make their own jewelry. Today, things look to be changing from this original business model to more of a home trunk party, and rather than making the jewelry pieces, there is finished merchandise – beaded necklaces, bracelets, earrings – for sale. A recent press release explains their new approach:


BURLINGAME, Calif., Oct. 1, 2007 – Luxe Jewels launches a new home party business in the US and Canada, infusing must-have designs and high-fashion style into the direct sales industry. Luxe consultants create a chic boutique ambiance during at-home trunk shows of beautiful, handcrafted jewelry made from semi-precious gemstones and precious metals in sought after designs. These parties target stylish women who enjoy shopping for the latest accessories in an exclusive and intimate environment.

Jessica Herrin, president and founder, started Luxe to fill the needs of today's woman. "Women want to work, to be independent. But they also want life-work balance," explains Herrin. Women want flexibility and that's what makes direct sales such a popular alternative to the typical 9-to-5 job. Herrin continues, "but offering flexibility is not enough. As with any business, customers have to really want the product." And this is where Luxe is different.

Luxe designers create must-have collections that compete with trendy shops and online e-tailers. "Today anyone can buy anything online and have it shipped anywhere," explains Herrin. "We realize we are in direct competition with the stylish boutiques that have become e-tailers and we believe our exclusive product and customer experience really stand out."

Luxe offers the celebrity-coveted looks of Hollywood designer Maya Brenner. Brenner, creator of an eponymous line that sells at Barneys and Fred Segal, is inspired by Herrin's vision to help women. "I'm a mother of two and know how difficult it is to balance career and family life. And Luxe consultants have a real passion for the products, and they are the best brand ambassadors around. Everyone deserves a little sparkle and style – and Luxe makes it affordable and accessible without loosing cachet."

Luxe Jewels is, founder, Jessica Herrin's second start-up venture. She co-founded which was later sold to the KNOT (NASDAQ:KNOT) Condé Nast in 2004. To achieve her vision, Herrin has pulled together a stellar team with direct sales and fashion experience. Luxe is actively recruiting consultants in the US and Canada and plans to sign up 1,500 consultants over the next year. CEO Mike Lohner, who previously headed a $1 billion direct sales company, has set an aggressive strategy to reach over $4 million in retail sales in 2008.

To have a look at the current Look Book visit:
Here are a few pages from their Look Book

Related posts:

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  2. Clarabella Trunk Show & Local Shop Night
  3. Glass Jewelry for the Home
  4. Beader Finds Niche at Home
  5. Glam Jewelry Trunk Show in Atlantic City

No Responses to “Luxe Jewelry Home Trunk Shows”

  1. Fiona October 5, 2007 at 1:13 am #

    Dear Sir & Madam:

    I got your E-mail address from the website. First, allow me to introduce myself, my name is Fiona, from Shenli Tungsten Steel Jewelry Co,Ltd.

    Our company is engaged in manufacturing tungsten rings, bracelets, pendants, and badges, which can be inlaid with gold, silver and diamond, as well as carved and engraved with all kinds of patterns. Our products feature advanced and mature techniques, various kinds and new and fashionable designs.

    So far, we are one of the most specialized manufacturers of Tungsten Carbide Jewelry, with strongest production capacity in this industry, thus we can satisfy the needs of various clients. Our products are mostly exported to European ,American countries and East Asian countries ,many famous companies order our products. Besides, we are OEM manufactory
    If you want to know anything about our company, you can contact with me or visit website of our company

    We await your responds,

    Yours sincerely
    Fiona Fang /Marketing Department

    Shen Xing zhong .the owner of Shenli Tungsten Steel Jewelry (H.K)Co.Ltd.

    Add:Rm.602.Heng’an Bldg.No470.South.Wanping Road. Xuhui district Shanghai.P.R China
    Skype: fiona07281

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  3. J.brown November 8, 2007 at 7:59 pm #

    I’m surprised I have not heard about this here in Houston.

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