Men Join the Bling Generation

23 Oct

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Men are finally getting turned on by bling, and not necessarily for their better halves. Newsweek reports that " Men's pieces now account for more than 10 percent of jewelry sales in Britain- double that of a few years ago. In the United States last year, men's jewelry accounted for more than 11 percent of the $57.4 billion jewelry market, making it the industry's largest growth sector."

Some of the designers and fashion houses now catering to new male customers include: Tiffany & Co.,De Beers, Gucci, Christian Dior and Prada.

Read more: Fashion: Jewels Make The Man

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