Moms’ Jewelry Score?
So how did the mom's out there do this Mothers' Day with their jewelry haul? Did you bring in some bling or did you just get an empty card with best wishes?
JCOC has releases its post-Mother's Day report:
There was a noticeable difference between what consumers planned to purchase just a few months ago and what they actually bought for Mother's Day, according to a study of 2,767 e-panelists of the Jewelry Consumer Opinion Council (JCOC) conducted May 30 to June 8, 2007. A big shift, from 2006 and March 2007 Mother's Day studies and post-sales reports, was in the prevalence of silver jewelry purchases.
In March, just 16 percent of JCOC panelists who intended to buy jewelry for mom thought they'd purchase silver, while a quarter said they actually did-twice as many of those who thought they'd buy silver and six percent higher than those who actually did in 2006. Consistent with last year, though, yellowremains a favorite gift for mom for about one third, but sterling silver beat out white gold as second best this year. Moreover, while earrings and necklaces remain the top two most preferred jewelry gifts in both pre and post studies in 2006 and 2007, this year more watches and bracelets were purchased.
Read more of this report at the JCOC web site.