What Jewelry Did You Buy Yourself?

29 Dec


It doesn't matter if you were naughty or nice this year. According to a survey conducted by the Jewelry Consumer Opinion Council, many of us bought ourselves jewelry this holiday season. This was especially true over Thanksgiving weekend when the majority of shoppers start off their official holiday shopping:

" About a third of respondents to the holiday survey report for Dec. 3-5 said they shopped on Friday, Saturday or Sunday after Thanksgiving. Nearly 20 percent of those consumers bought jewelry, more than half were spontaneous purchases and 35 percent were self-purchases, the survey found. About 35 percent spent less than $100, while more than 25 percent spent over $300.

According to the monthly survey, earrings and rings were the most popular style of jewelry purchased in November. About 56 percent of these purchases were below $100. department stores, mass merchandisers and national jewelry chains were the top three retail venues, with the Internet a destination for nearly 25 percent. EBay topped the list for more than 37 percent, the survey said.

"In the fine jewelry area, we've seen a large growth in the female self-purchaser, and how they're shopping for themselves anytime they're in jewelry stores," noted Chatelain."

Did you take the plunge this holiday season and buy some jewelry for yourself?

Read more: JCOC survey reveals heavy holiday self-purchase

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  4. Buy Jewelry & Help Fight Breast Cancer
  5. Holiday Jewelry Sales in Question

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