Blue Nile posted lower-than-expected fourth-quarter earnings last week. No one was happy about this, especially their shareholders, who saw a drop in value.
Apparently, their sales only rose 20 percent. Wow. Bummer.
I like Blue Nile – but their prices are anything but cheap. Perhaps I should invest in their stock instead of in their jewelry.
They did manage to get a few things right for Valentines Day. For example, this beautiful pair of aquamarine studs. At 7mm (about one and a quarter carats), they're nicely sized and only $300.
The site allows people to review – a must for me in today's online purchasing environment. I confess that checking reviews all over the site, more or less at random, revealed that most reviews are positive. If you're a suspicious person like me, you might wonder if the company is skewing the results.
Only one way to find out: to order the earrings myself!
Photo above is from BlueNile.com.